Yesterday we reported on the E3 2021 peak viewer figures shared by Stream Hatchet. Nowadays, though, there is another very important metric to be considered: the amount of social media chatter.
To get an overview of which presentation and games were talked about the most on social channels, we reached out to Synthesio, the Ipsos Company dedicated to social media intelligence analysis.
According to the figures they kindly sent over, Microsoft's Xbox and Bethesda E3 2021 showcase got the most social mentions (about 1.1 million), well ahead of Nintendo's conference. Ubisoft's, in turn, garnered a lot more chatter than Devolver's and Square Enix's.
The real surprise from Synthesio's E3 2021 data came with the games chart, though. Among Us apparently topped the conversation on social channels with over 253K social mentions; as a reminder, during Microsoft's showcase, the developers at InnerSloth revealed the upcoming addition of 15-player lobbies.
The second game with the most social mentions is another surprise. Stranger of Paradise: Final Fantasy Origin certainly wasn't the biggest game at E3 2021 and at least some of its 216K social mentions may not have been very positive. Truth to be told, Team Ninja's game also had a limited-time playable demo on PS5; that could have very well boosted the mentions.
The third place was secured by DICE's Battlefield 2042, which debuted its first gameplay trailer during Microsoft's show.
We've included the full games chart below, based on social mentions gathered during E3 2021. The Top 10 is rounded up by Forza Horizon 5, Halo Infinite, Rainbow Six: Extraction, Elden Ring, Starfield, Breath of the Wild 2, and Metroid Dread.
Among Us: 253,5KStranger of Paradise: Final Fantasy Origin: 216,4KBattlefield 2042: 172,4KForza Horizon 5: 154,5KHalo Infinite: 146,4KRainbow Six: Extraction: 116,5KElden Ring: 115,5KStarfield: 109,4KSequel to The Legend of Zelda: Breath of the Wild: 97KMetroid Dread: 68,2KSea of Thieves: A Pirate's Life: 66,9KMario + Rabbids: Sparks of Hope: 60,7KMarvel's Guardians of the Galaxy: 55KAssassin's Creed: Valhalla: 50,4KMonster Hunter: Rise: 48KSuper Smash Bros. Ultimate - The Iron Fist of Darkness: 46,1KFar Cry 6: 44KMario Party Superstars: 42,9KGrounded: 42,1KS.T.A.L.K.E.R. 2: Heart of Chernobyl: 38,7KDragon Ball Z: Kakarot: 38,1KShin Megami Tensei V: 37,8KFallout 76: 31KHades: 28KAdvance Wars 1+2: Re-Boot Camp -: 23,5KAvatar: Frontiers of Pandora: 23,3KRedfall: 23KAge of Empires IV: 19,6KWarioWare: Get It Together! 18,9KLife is Strange: True Colors: 18,7KThe Outer Worlds 2: 18,3KBack 4 Blood: 16,2KJust Dance 2022: 15,6KBabylon's Fall: 15,3KMicrosoft Flight Simulator:14,1KFatal Frame: Maiden of Black Water: 13,8KA Plague Tale: Requiem: 12,3KDoom Eternal: The Ancient Gods: 13,8KMario Golf: Super Rush: 10,8KMonster Hunter Stories 2: Wings of Ruin: 9,6KSuper Monkey Ball: Banana Mania: 8,8KContraband: 8,7KRiders Republic: 8,6KPsychonauts 2: 8,2KAtomic Heart: 8KMarvel's Avengers Expansion: Black Panther - War for Wakanda: 8KSomerville: 7,1KThe Ascent: 4,3KReplaced: 3,9KLife is Strange Remastered Collection: 3,8KShredders: 3,7KEiyuden Chronicle: Hundred Heroes: 3,7KThe Great Ace Attorney Chronicles: 3,3KDanganronpa Decadence: 2,8KTwelve Minutes: 2KDiablo II Resurrected: 1,5KWorms Rumble: 1,5KStrange Brigade: 1,4KRocksmith Plus: 1K