EA Sports appears to be teasing some kind of crossover between Madden and SpongeBob, and it's not actually as random as you might think.

　　A teaser from the Madden NFL Twitter account today asks fans, "Are you ready?" Attached to the tweet is an image of SpongeBob's face and the date: January 7. This is presumably when all will be revealed about this strange Madden 21 campaign.

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　　Now Playing: Madden NFL 21 Video Review

　　Are You Ready? @SpongeBob#Madden21 pic.twitter.com/RVamcE4BYW

　　— Madden NFL 21 (@EAMaddenNFL) January 5, 2021

　　It was previously announced that CBS Sports and Nickelodeon--which are owned by the same company--are teaming up for a special NFL Playoff broadcast. This Sunday's Wild Card game between the Chicago Bears and the New Orleans Saints will be broadcast on Nickelodeon, and the televised event will include a variety of Nickelodeon-themed elements.

　　Nickelodeon star Gabrielle Nevaeh Green (All That) will be in the booth alongside the play-callers to give her insight, while another All That actor, Lex Lumpkin, will be a sideline reporter. The broadcast kicks off with a SpongeBob SportsPants Countdown Special, too, with NFL star Von Miller recounting some of SpongeBob's most famous sports moments.

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　　Here is a glimpse at what the broadcast this weekend may look like on TV--it's pretty wild stuff. Bear in mind, however, that a more traditional broadcast will also be available on CBS.

　　SpongeBob, Slime, and Googly Eyes, @NFLonCBS and @Nickelodeon will present the NFL like you’ve NEVER seen it before on Wild Card Weekend.

　　Details on the January 10 broadcast here: https://t.co/NK00FW2vsN pic.twitter.com/x3wf1dqaIk

　　— CBS Sports (@CBSSports) December 15, 2020

　　During halftime, Nickelodeon will air a special teaser for the new SpongeBob TV show, Kamp Koral, which premieres in 2021 on the streaming platform Paramount+ and later on regular TV.

　　It's not exactly clear, however, what role EA Sports and the Madden series may play in all of this, but it seems something is in the works and will be revealed very soon. Keep checking back with GameSpot for more.