October brings four brand new scary Blumhouse movies to Amazon Prime Video. It's exactly what everyone needs this year as they prepare to celebrate Halloween at home. The collection, titled Welcome to the Blumhouse, is more than just a series of spooky tales, though. While the production company's last streaming movie deal, Hulu's Into the Dark series, focused on holiday-based films, the unifying element in these new films was to spotlight underrepresented directors.
"We decided what will hold them together is making them all [with] underrepresented directors," producer and Blumhouse founder Jason Blum explained to GameSpot. "I was very happy with that because what it did is it made us make movies that have a different perspective than people who looked like you and I."
Instead, Welcome to the Blumhouse will feature movies directed by women and people of color. "I think that, in its own way, makes them make sense as a group," the producer said. "And, you know, [Amazon] greenlit the show, based on that--the show being all eight movies." The first four of those movies--The Lie, Black Box, Nocturne, and Evil Eye--are out this October. The other four will release in 2021.
For Blum, using Prime Video as a platform for new, underrepresented, and unique voices is exactly the kind of thing his company should be doing. "We have a megaphone, and I think it's great to be able to amplify, you know, voices who historically have had a tough time getting amplified," he explained.
Beyond lifting up new and underrepresented voices, Blum also believes story is the key across the many platforms on which Blumhouse releases films--including theatrical and digital release.
"I look at that not only in amplifying, you know, underrepresented voices, but even if they are from a white guy, the movies might be weird or unusual. And I like to think that we help those movies find an audience," he explained. "I see that as one of my main purposes in business, is to take stories that might not get told, and not only get those stories made, but get them seen. I think that's probably our most important role as a production company. And that applies to not only the people who make the stories, but also what the stories actually are."
As for the stories in Welcome to the Blumhouse, they range from psychological thrillers to flat-out horror. And if Blum has his way, this is just the start. "I'd love to do four movies every October by underrepresented filmmakers. I think that'd be so cool," he said. "And we got so many different projects made. We got to make eight but already there's eight more I'd love to do."
The first two movies in the Welcome to the Blumhouse collection--The Lie and Black Box--are streaming now on Amazon Prime Video. Evil Eye and Nocturne will debut on the service on October 13.