According to a recent report on Advertising Age, Volvo Cars of North America is planning to advertise its new S40 Sedan using footage of the car racing in Digital Illusions' Rallisport Challenge 2. Volvo hopes that the TV commercial, which features music from hip-hop band Dilated Peoples, will appeal to 20- and 30-something car buyers.
Rallisport Challenge 2 is currently scheduled for release in North America on May 4. For more information, check out our previous coverage of the game.
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