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　　GS News Update: Walmart Announces New Sale to Rival Amazon's Bigger-Than-Black Friday Event

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　　Last week, Amazon announced a new sale period called Prime Day that the online retail behemoth claimed would offer more deals than Black Friday. The one catch, however, is that promo was only for subscribers to Amazon's $100/year Prime service.

　　Now, Walmart has responded with its own deal, taking a shot at Amazon in the process.

　　"We've heard some retailers are charging $100 to get access to a sale," reads a statement from Walmart.com CEO Fernando Madeira. "But the idea of asking customers to pay extra in order to save money just doesn't add up for us."

　　"We're standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save."

　　Walmart will roll out special deals "with no hidden costs or admission fees" this coming week through its website. And unlike Amazon's Prime Day, which will be held for one day only on July 15 to mark the retailer's 20th anniversary, Walmart's sale period will run for multiple days.

　　"Our customers will see thousands of great deals on Rollback beginning this week along with some special atomic deals (more on that in the days to come)," Maderia said. "In addition, we're rolling back our free shipping minimum order to $35 from $50."

　　Walmart did not say what items will be discounted, but you can pretty safely assume video games will be on sale.