Bolstered by its success in Europe, Virgin Interactive has decided to bring its White Label brand to the US.
The White Label brand will re-release some of Virgin's older titles at impulse-buy price points of US$9.99 to $14.99. The line will be supported with dedicated marketing aimed at new gamers who may have missed classic titles like The 7th Guest, scheduled to re-release with the first wave of White Label titles in September, and Command & Conquer, scheduled to re-release with the second wave in November.
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