This article was originally published on GameSpot's sister site onGamers.com, which was dedicated to esports coverage.

　　Twitch Interactive, a division of Amazon, has announced that they will be purchasing the talent company Good Game Agency (GoodGame).

　　GoodGame, which was founded by Alexander Garfield more than a decade ago, has grown to be one of esports' premier companies and now owns two of the largest brands in esports: Evil Geniuses and Alliance.

　　Twitch hopes that the acquisition will allow it to harness GoodGame's unique service packages and the industry leadership and community experience of its staff. One of the major reasons for the acquisition was that GoodGame has continued to solve major engagement problems by offering fresh and unique solutions focused on the digital consumer.

　　“GoodGame has an amazing reputation in the industry for its expertise in both sponsorship sales and talent support. Their passion for helping content creators and pro players achieve success has elevated the entire industry in the minds of brands worldwide,” said Kevin Lin, COO of Twitch. “GoodGame was a natural fit for Twitch because of our shared experience in creating compelling monetization opportunities for content partners and helping sponsors get the most out of their investments. We have worked with GoodGame CEO Alexander Garfield for several years, and there is a clear opportunity for him to bring his skills and experiences to many more of our partners.”

　　Alexander Garfeild, CEO of GoodGame, stated that they wouldn't be where they are today without Twitch.

　　“We view GoodGame as a conduit,” said Alexander Garfield, CEO of GoodGame. “Its purpose is to help support as many players and broadcasters as possible by channeling revenue into our community, and making sure it stays here. I can think of no better way to accomplish that goal than by working hand-in-hand with the very same platform whose passionate audience has essentially built our company. We wouldn’t have made it to where we are today without Twitch and its users – we’re excited to give back.”

　　Additionally, Garfield stated on his personal statement to the community that GoodGame had multiple offers over the years to leave Twitch but turned them down because they understand esports.

　　"I believe in Twitch - I really do. They’re great at what they do, they understand esports, and they genuinely care about making sure the community grows in the right way. To use an industry meme: they get it. What’s kind of interesting about this acquisition is that it doesn't really change our business at all - our players were already streaming on Twitch because we felt it was the best platform to be on (not a hard argument to make these days). We had many offers over the years to leave for other platforms - some of them for silly amounts of money - but we always turned them down and stayed with Twitch because Twitch was the only option we could tell people with a straight face was good for players and good for sponsors. We built our company’s economy on Twitch viewership metrics, and it’s not a coincidence that 2011 (when Twitch started to focus on esports) was also when our business really started to take off. So it’s only fitting that, as a part of Twitch going forward, we’ll be working with players, teams, tournaments, and content creators to help them grow their careers and businesses."