Activision and Puma have today announced that Nick Kang, the central character in True Crime: Streets of LA--which arrives in stores today--will be modeling new apparel and footwear from Puma's spring 2004 collection at the game's launch party. Puma has also outfitted Kang and a number of non-player characters in the upcoming action game with a selection of items from its latest fall 2003 collections.
"We knew True Crime: Streets of LA was going to be a massive hit," said Barney Waters, director of marketing at Puma North America. "Video gaming has such a diverse appeal--it's a new medium for Puma to utilize to interact with our consumers, and Nick Kang looks great in our gear."
True Crime: Streets of LA sees players assuming the role of ex-cop Nick Kang, who has been charged with the task of taking down the Chinese Triad and Russian Mafia cartel that has turned the 240 accurately re-created square miles of Los Angeles into a battleground. For more information on True Crime: Streets of LA, check out our previous coverage of the game.
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