Back in March, the first trailer for Greyhound debuted, and it heavily featured star Tom Hanks talking on a phone on a boat. Originally, the Sony Pictures film was going to theatrically release the movie on June 12. However, it's now making the move to Apple TV+.

　　Apple recently acquired the rights to Greyhound, according to Deadline. The upcoming movie follows Commander Ernest Krause (Hanks), a captain of a naval skipper, as he joins forces with other allied boats in order to battle German U-boats during the height of the Second World War. It is unknown at this time when Greyhound will appear on Apple TV+.

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　　This is the biggest and most important "get" for the service, which up until now focused solely on original content like Mythic Quest, Servant, and others. Apple TV+ made numerous deals with high-profile actors and directors--like Steven Spielberg and Tom Hanks, who are making a WWII TV series together. Now, Apple TV+ is moving away from the "originals only" model.

　　In addition to acquiring Greyhound, Apple TV+ is filling out its back catalog with previously-released movies from various studios, according to Bloomberg. Video-programming executives have been in talks with Hollywood studios in order to make licensing deals for the streaming service, adding both movies and TV shows.

　　With 2020 seeing the release of two different major streaming services--HBO Max and Peacock--Apple is working on being a major player in this space, and the only way to do that is to offer more content to its consumers, like Netflix, Hulu, and Amazon Prime Video already do. The one thing Apple has over competitors is that Apple TV+ costs $5 a month, which is roughly half the price of a Netflix subscription.

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　　Mat Elfring on Google+