When it comes to colorful game controllers, you might think Microsoft has the market cornered with its Xbox Design Lab, which lets you go nuts with color customization. But PlayStation 4 owners who want to add a splash of color to their gaming rigs aren't left in the cold. You can already find a variety of DualShock 4 controllers in colors beyond the standard black, and starting in September, Sony will add four new colorful designs.

　　The new controllers will sell for $65 ($75 CAD) each at participating retailers. US pre-orders are live at GameStop right now. European customers will get three of the new designs starting in October.

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　　Pre-order Berry Blue DualShock 4 controllerPre-order Sunset Orange DualShock 4 controllerPre-order Blue Camouflage DualShock 4 controllerPre-order Copper DualShock 4 controllerGallery

　　Two of the new colors are notably bolder than the ones Sony has released in the past. While nearly all of the currently available DualShock 4 colors are monochromatic, these will feature two combinations of eye-catching colors. One is a light blue and maroon design called Berry Blue. The other is an orange and navy blue design, called Sunset Orange. The Sunset Orange controller will not release in Europe.

　　A Blue Camouflage controller is also on the way, featuring subtle DualShock 4 shapes in the camouflage. It's similar to the Green Camouflage model that's already available for $47. The only monochromatic addition is the Copper DualShock 4. In the US, it will be a GameStop exclusive at first, before becoming available at other retailers later. It's similar to the Gold and Silver models available now for $47 each.

　　Other recent additions to the DualShock 4 lineup include Midnight Blue and Steel Black, both of which debuted in March. Also coming in September is the $200 Scuf Vantage PS4 controller. It's similar to the Xbox One Elite controller in that it offers programmable buttons and paddles on the back for quicker button access.