Sony Computer Entertainment America has joined up with ESPN X Games X as an official sponsor. Besides an advertising blitz in print, on television, and on-site at the perennial extreme sports extravaganza, Sony will be driving its PlayStation 2 Touring Attraction to Los Angeles. The 77-foot truck features 31 PS2 stations, where current and upcoming games such as Gran Turismo 4, Ratchet & Clank: Up Your Arsenal, ATV Offroad Fury 3, and Athens 2004 will be showcased. In addition, Sony will sponsor the snowboarding champion from the Winter X Games, Shaun White, as he competes in the vert skateboard event. The 10th annual ESPN X Games run August 5-8.
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