In a recent interview with Computer and Video Games, Sony Computer Entertainment Europe CEO David Reeves told the Web site he was worried less about moving units at the PS3's launch than he was about maintaining sales after early adopters had purchased their systems. "We have built up a certain brand equity over time since the launch of PlayStation in 1995 and PS2 in 2000 that the first five million are going to buy it, whatever it is, even [if] it didn't have games," he told the site.
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