Following $50 price cut for standard and special edition PS4 console bundles in North America, and recent $70 price drop in Australia, Sony has now officially dropped the price of its eighth generation video game console in the UK and Europe. Standard 500GB PS4 console now has a recommended retail price of £299.99 in the United Kingdom and €349.99 across rest of Europe.
“We are delighted to deliver the PS4 system at its best-ever value just in time for the holiday season, making it more accessible to a broader audience in Europe,” said Sony Computer Entertainment Europe president and CEO Jim Ryan in a press release. "Since the launch of PS4 our aim has always been to provide players with the best gaming experiences at the best value, and we’ve been thrilled with the amount of players who have joined our world.” Says Sony.
“With this year’s biggest blockbusters and next year’s best exclusives such as Uncharted 4: A Thief’s End set to thrill players, there has never been a better time to join the PS4 community. Also, watch out for an amazing range of Ultimate Player Edition Bundles including the 1TB PS4 and some of the biggest games of the year, offering even greater value.”
The price cut has only just been announced by the Japanese platform holder, but Amazon is already listing the 500GB PS4 model for £284.99 and the 1TB model for £290.00. Although the orders are not being fulfilled by Amazon itself, so the prices may change with time. GAME is also offering the recently released Uncharted: The Nathan Drake Collection PS4 bundle along with free older titles including Killzone: Shadow Fall and LittleBigPlanet 3 for £299.00.