This article was originally published on GameSpot's sister site onGamers.com, which was dedicated to esports coverage.

　　A new esports brand management organization has launched in China called Magician Esports. They made the official announcement on their weibo on July 28th, detailing the kind of business they will be undertaking.

　　We are honored to announce the establishment of Magician Esports Athletic Brokerage and Management, Ltd.,. We will undertake industry stars and commentary brokers, club or division managed outsourcing operations, and event execution and planning business. We will work through teams to form systematic business models, help players, commentators, and clubs create and upgrade their brand value, and help clubs perfect and improve operations and management.

　　—Magician Esports launch announcement, July 28, 2014

　　The organization will seek to improve management and branding image for the commentators, clubs, and players they represent. According to the organization's mission statement, they hope to help improve the development of esports as a whole. They hope to work with organizations across gaming platforms.

　　As of today, Magician Esports has made prominent acquisitions including the internationally renowned Liu "PDD" Mou, who has recently retired from competitive League of Legends as the top laner for Invictus Gaming in order to pursue his streaming career. They have also announced that the Energy Pacemaker organization, currently the owner of two prominent LSPL teams and several FIFA Online 3 competitors, has formally signed with Magician Esports. Magician Esports will be officially handling management operations for the club.

　　Most recently, Magician Esports has announced a partnership with Seven Huang KEAHOARL. Seven Huang KAHOARL is OGN's Chinese broadcast partner, and they also produce video content in the DotA 2 and Hearthstone scenes. The organization is perhaps best known in the western community as the company behind the intensive Chinese League of Legends training facility.

　　The introduction of third party management groups could relieve some of the pressure on large esports organizations facing allegations of corruption—or it could exacerbate the problem if concerns of collusion arise. Magician Esports has an opportunity to introduce management reforms depending on their policies, and time will tell if they make more acquisitions and find success in their enterprise.