To promote the upcoming launch of Far Cry Primal, Ubisoft UK has commissioned a stone carver to create a "primal take on modern gaming." As you'll see in the video below, this includes building elements of a gaming den (including a PlayStation 4, TV, DualShock 4--even pizza) out of stone. Check it out:

　　It's pretty cool to see it all come together and the end results are pretty detailed and impressive. There's no word on what Ubisoft plans to do with this one-of-a-kind gaming setup.

　　VideoGamer reports that stone mason Nick Roberson did the work.

　　"This project was undertaken to highlight the vast landscape and rich setting of the Stone Age era in Far Cry Primal," Ubisoft PR manager Tom Goldberger said in a statement. "Nick has managed to immortalize, in stone, the beautiful, elegant designs of these iconic items with unbelievable accuracy."

　　This isn't the first over-the-top Far Cry promotion we've seen, as the winner of a Far Cry 4 contest got to travel to Nepal and play the game on Mt. Everest.

　　Far Cry Primal is scheduled to launch on February 23 for Xbox One and PS4, with the PC edition slated to come out on March 1.

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