The first-ever Advertising in Games Forum announced the final lineup of speakers for its April 14 event at the Metropolitan Pavilion in New York City. The keynote speaker will be Mitch Davis, CEO of Massive. Execs from Activision, NPD Group, The Georgia Institute of Technology, and the United Talent Agency are also participating.

　　The event is designed to explore current trends surrounding the addition of commercial ads into games. "The rapid advances in games, game tools, advertising engines, and solutions designed to provide robust tracking means that, for the first time, advertisers have real interest in the ability to stay with a prospective consumer as they are immersed in a game," said Chris Sherman, executive director of the forum's producer, The Game Initiative. "The implications for advertisers and game developers are hugely significant."

　　The forum's speakers will include:

　　Dave Anderson, senior director of business development at Activision

　　James Belcher, an analyst with FIND SVP

　　Guy Bendov, cofounder and executive vice president of business development at Double Fusion

　　Brandon Berger, senior strategist of digital innovation at OgilvyInteractive

　　Ian Bogost, researcher and developer in the Georgia Institute of Technology's persuasive games department

　　Bill Clifford, creative director at Wild Tangent

　　Mitchell Davis, CEO of Massive

　　Jonathan Epstein, agent for the games and interactive group at United Talent Agency

　　Anita Frazier, entertainment industry analyst with NPD Group

　　Mike Goodman, senior analyst with the Yankee Group

　　Tim Harris, vice president and partner at SMG Play

　　Sam Huxley, chief strategy officer at Bounce Interactive

　　Darren Herman, founder of InGame Partners

　　Alex Kakoyiannis, managing partner at Navigame

　　Garry Kitchen, CEO and president of Skyworks Technologies

　　Rob Lawson, senior vice president and general manager for the Americas at Enpocket

　　Tomas Melian, vice president of integrated marketing at Vivendi Universal

　　Chad Stoller, director of communications solutions at Arnell Group

　　David Tokheim, vice president of marketing at IGN Entertainment

　　The Advertising in Games Web site has more information on the event.