Video game retailer GameStop today announced that its "Thanks and Giving" charity drive to support St. Jude Children's Research Hospital was a big success. The company raised $2.8 million during November and December from point-of-sale donations from shoppers. This is well above GameStop's $1 million target.
The money will go toward helping advance the research and treatment of childhood cancer and other life-threatening diseases.
Throughout November and December, GameStop and its sister companies like Spring Mobile, Simply Mac, ThinkGeek, Kongregate, and Game Informer gave shoppers/readers the option to donate to the cause. Everyone who donated $1 or more at GameStop received an extra 10 percent trade-in credit for Xbox One and PlayStation 4 games, among other bonuses.
This was the third year that GameStop participated in St. Jude's "Thanks and Giving" campaign. In those three years, GameStop has raised more than $4.2 million for the charity.
St. Jude's national outreach director Marlo Thomas said in a statement that the money will help its doctors and scientists "continue our life-saving work."
You can learn more about St. Jude and make a donation at its website or by calling 1-800-4STJUDE.
GameStop also supports charities like Ronald McDonald Houses and Make-A-Wish, which it donated $1.2 million to in 2015 as part of its latest campaign.