The Entertainment and Leisure Software Publishers Association (ELSPA) has released the first information pertaining to the keynote speakers at its European Games Network (EGN) trade show being held in London from September 1 to 3. Day one of the three-day event will kick off with a keynote address from Doug Lowenstein, president of the US trade body Entertainment Software Association (ESA), in which he will address the next decade in interactive entertainment. The second day of the event will start with a keynote address from Gerhard Florin, senior VP and managing director of European publishing at Electronic Arts.

　　"EGN is for people in the business of games, and individuals of the caliber of Gerhard Florin and Doug Lowenstein demonstrate the level of influence the conference program will bring to delegates," said Tamsin Aspinall, ELSPA business development director and conference program organizer. "It is a reflection of the positive reaction of the industry worldwide to EGN and provides a solid platform on which to build a high quality and, more importantly, highly relevant conference program."

　　EGN has already confirmed attendees from over 300 companies. The event will run alongside the European Developers' Forum: The Interactive Entertainment Conference trade event, as well as the Game Stars Live consumer show. For more information, check out the official EGN Web site.