Electronics Boutique announced on Wednesday that it has signed an agreement with Hollywood Entertainment (parent of Hollywood Video) to promote the launch of the Sega Dreamcast. The deal is part of Hollywood Video's promotion with Sega to rent Dreamcast systems in mid July - almost two months before the system's official release.

　　Under the agreement, gamers that rent the Dreamcast system from Hollywood Video will receive a coupon worth US$10 off of any Dreamcast item at Electronics Boutique. When the coupon is then redeemed at Electronics Boutique, customers are then given a rent one/get one free coupon to use at Hollywood Video.

　　"We are excited to be involved with the most anticipated and unique video game product launch to date," said Jeffrey W. Griffiths, senior vice president of merchandising and distribution at Electronics Boutique. "Presales for the Sega Dreamcast system continue to exceed the pace of any previous hardware debut. This exclusive partnership with Hollywood Video is expected to accelerate the anticipated record breaking sales pace."

　　The Hollywood Video Dreamcast rental promotion officially begins on July 15.