EA has already responded to the tragic events at a Madden NFL 19 tournament in Jacksonville, Florida last weekend by saying it would support the victims and anyone else affected. Now, it has reaffirmed that commitment by stating it will set up a tribute fund that will include a $1 million donation from the publisher itself.

　　"The events last weekend in Jacksonville will impact the gaming community forever," EA stated. "We can't begin to understand the pain so many are going through, nor do we pretend to have all the answers that will help us through the healing process.

　　"But as is so often the case, our community inspires us. The way you are coming together, and the outpouring of support for all those affected by this tragedy, is incredibly uplifting. We want to join you. So today, we're establishing the Jacksonville Tribute.

　　"First, we're making a $1 million contribution to support the victims of last Sunday's events. We're also working to set up a fund where others can contribute alongside our donation, and we will come back very soon with further details. Contributions will go to the victims, including the families of Taylor Robertson, Elijah Clayton, and all those who were affected."

　　In addition to the fund, EA says it will run a Jacksonville Tribute Livestream on Thursday, September 6. More details on this will be released soon, it says.

　　The events last weekend left three people dead, including the alleged shooter. Local hospitals treated 11 others for injuries, nine of whom sustained gunshot wounds. Further Madden tournaments in the series have been canceled in light of the tragedy.