Sony has said it plans on a 10-year cycle for its gaming systems. That's a good thing for the upcoming Vita, as the electronics giant doesn't expect the upcoming handheld to even turn a profit for the first one-third of that span.
Sony hopes to make this profitable by 2015. Sony consumer products head Kaz Hirai told Reuters this week that the company's goal with the Vita is to make the system profitable within three years. When it launches later this year, the portable will come in two models: A $250 Wi-Fi only model and a $300 3G-enabled model.
Sony's long-haul approach to console planning is nothing new. When the company launched the PlayStation 3 in 2006, it sold the system for as much as $600 and still lost money on every console. The electronics giant wound up posting an operating loss of $2 billion that year, and chalked it up primarily to the decision to set the consumer price at lower than the system's production cost.
For more on Vita, check out GameSpot's in-depth look at the system.
You need a javascript enabled browser to watch videos.
Click To Unmute
Tonight on the Spot - Playstation Vita
Tears Of The Kingdom Is A Technological Marvel
Resident Evil 4 Is A Perfect RemakeHow Alan Wake II Made Me Face My Fear of Horror GamesGameSpot's Top 10 Games of 2023Thompson: The Pop Culture Icon’s Strange Legacy - LoadoutFirearms Expert’s FAVORITE Weapons Of 2023Soul Calibur V TournamentTonight on the Spot - Sega GameWorks at PAX Prime 2011Tonight on the Spot - Lord of the Rings: War in the North EventTonight on the Spot - El Shaddai EventTonight on the Spot - GameSpot Meet UpTonight on the Spot - Mortal Kombat Event
Share
LinkEmbed
Size:640 × 360480 × 270
Start at: End at: Autoplay Loop
Want us to remember this setting for all your devices?
Sign up or Sign in now!
Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
00:00:00
HTML5
Auto HD High Low
Report a problem
Sorry, but you can't access this content!
By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy
enter