Sony has said it plans on a 10-year cycle for its gaming systems. That's a good thing for the upcoming Vita, as the electronics giant doesn't expect the upcoming handheld to even turn a profit for the first one-third of that span.

　　Sony hopes to make this profitable by 2015. Sony consumer products head Kaz Hirai told Reuters this week that the company's goal with the Vita is to make the system profitable within three years. When it launches later this year, the portable will come in two models: A $250 Wi-Fi only model and a $300 3G-enabled model.

　　Sony's long-haul approach to console planning is nothing new. When the company launched the PlayStation 3 in 2006, it sold the system for as much as $600 and still lost money on every console. The electronics giant wound up posting an operating loss of $2 billion that year, and chalked it up primarily to the decision to set the consumer price at lower than the system's production cost.

　　For more on Vita, check out GameSpot's in-depth look at the system.

　　You need a javascript enabled browser to watch videos.

　　Click To Unmute

　　Tonight on the Spot - Playstation Vita

　　Tears Of The Kingdom Is A Technological Marvel

　　Resident Evil 4 Is A Perfect RemakeHow Alan Wake II Made Me Face My Fear of Horror GamesGameSpot's Top 10 Games of 2023Thompson: The Pop Culture Icon’s Strange Legacy - LoadoutFirearms Expert’s FAVORITE Weapons Of 2023Soul Calibur V TournamentTonight on the Spot - Sega GameWorks at PAX Prime 2011Tonight on the Spot - Lord of the Rings: War in the North EventTonight on the Spot - El Shaddai EventTonight on the Spot - GameSpot Meet UpTonight on the Spot - Mortal Kombat Event

　　Share

　　LinkEmbed

　　Size:640 × 360480 × 270

　　Start at: End at: Autoplay Loop

　　Want us to remember this setting for all your devices?

　　Sign up or Sign in now!

　　Please use a html5 video capable browser to watch videos.

　　This video has an invalid file format.

　　00:00:00

　　HTML5

　　Auto HD High Low

　　Report a problem

　　Sorry, but you can't access this content!

Please enter your date of birth to view this video

　　By clicking 'enter', you agree to GameSpot's

　　Terms of Use and Privacy Policy

　　enter