Electronic Arts will be showcasing a wide variety of its upcoming titles at this year's Electronics Entertainment Expo, the company announced today. These will include a mix of new and established IP, and a bevy of new casual games titles.

　　Games on show at the Barker Hangar will include EA Sports popular franchises Madden NFL 08, NBA Live 08, NASCAR 08, and Tiger Woods PGA Tour 08.

　　Driving game Burnout Paradise will also be playable in the hangar. Other titles include SimCity Societies for the PC, Valve's Half-Life 2: The Orange Box, Mercenaries 2: World in Flames, Crysis, and Hellgate: London. The new Simpsons game will also be demoed on three platforms, along with around 12 other titles including third person co-op shooter Army of Two, Boogie, MySims, The Sims 2 Castaway, Medal of Honor: Airborne, Need for Speed ProStreet, Skate, and Rock Band.

　　There will also be an as-yet-unnamed EA casual trivia game for the Wii, along with the introduction of several mainstream casual games for mobiles, handhelds, and the Nintendo Wii, including Bejeweled mobile, Harry Potter and the Order of the Phoenix mobile, Madden NFL mobile, The Simpsons: Minutes to Meltdown mobile, and NBA Live 08 mobile.

　　The company recently rebranded itself into four separate studios, EA Games, EA Sports, a dedicated Sims label, and EA Casual Entertainment.

　　Kathy Vrabeck, former Activision Publishing president, was recently announced to be heading up the company's casual games division, and will be hosting today's press briefing, to discuss the company's new strategic direction.