Bringing new meaning to the term 'hell on wheels,' Blizzard Entertainment is sponsoring a car in this Saturday's Toyota Grand Prix of Long Beach. The car features a color scheme and logos promoting the upcoming game.
The KOOL/Toyota Atlantic Championships race takes place this Saturday, April 17, at 4pm on the streets of Long Beach, Calif. General-admission tickets sell for US$26. If you can't make it to Long Beach, the race will be broadcast on ESPN2 at some point in the near future.
When else can you cheer for the devil and get away with it?
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