You need a javascript enabled browser to watch videos.
Click To Unmute
GS News Update: Destiny, the New Fragrance by Xbox
GameSpot's Top 10 Games of 2023
Thompson: The Pop Culture Icon’s Strange Legacy - LoadoutFirearms Expert’s FAVORITE Weapons Of 2023State Of Gaming Handhelds In 2023How Lies of P Cracked the Souls GenreLike a Dragon: Infinite Wealth - Official Ichiban Kasuga Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Saeko Mukoda Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Chitose Fujinomiya Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Eric Tomizawa Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Kazuma Kiryu Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Koichi Adachi Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Yu Nanba Character Spotlight Trailer
Share
LinkEmbed
Size:640 × 360480 × 270
Start at: End at: Autoplay Loop
Want us to remember this setting for all your devices?
Sign up or Sign in now!
Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
00:00:00
HTML5
Auto HD High Low
Report a problem
Sorry, but you can't access this content!
By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy
enter
[UPDATE] Microsoft has removed mention of the fake Destiny fragrance from its website, replacing it with the text you see below.
The original story is below.
That headline goes from good to great when you imagine it being said in the seductive hush of a Calvin Klein advert.
It's genuine, by the way. Well, genuine in the sense that this is a real Microsoft advert, which has been linked to by its official Twitter account.
Not genuine, of course, in the sense that Microsoft hasn't started manufacturing eau de toilette (though, trust me, if you ever go to Gamescom when it's open to the public, you'll wish they did).
So, er, why exactly is Microsoft advertising Destiny, the New Fragrance by Xbox?
Well, in the UK Microsoft is not allowed to advertise the game for Xbox One, due to an agreement between Activision and Sony.
On the Fragrance advert's website you'll notice a message explaining:
"Okay, so here's the lowdown. Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game. So we didn’t."
Such a restriction caused a stink (sorry. Not sorry) within Microsoft's marketing department, and quite clearly has brought out the best in them. Well done all.
Destiny launches September 9 on Xbox 360, Xbox One, and I think it's available on other platforms too. Not sure.