During ECTS 2003, the Entertainment and Leisure Software Publishers Association announced that in the last 15 years interactive games have become a dominant form of entertainment in Britain and that games could soon eclipse the popularity of television.
Likening sales of Grand Theft Auto: Vice City to a top-selling music album by Robbie Williams, and the appeal of games to rock and roll in the 1960s, ELSPA stated that last year alone Britons spent more than 1 billion pounds on games.
ELSPA suggested that there is increasingly more crossover between games, music, and film, especially with game franchises inspiring major motion pictures like Tomb Raider, and that new ways of interacting with games--referencing SCEE's best-selling EyeToy USB camera for the PS2--could bring more players into the fold in the future.