The iGEA has highlighted the importance of tracking online game sales in Australia, with Ubisoft Australia head and iGEA chairman Edward Fong remaining confident that the local industry will do so in the near future.

　　Fong highlighted some other issues faced by local publishers at the Gametech conference in Sydney last month, where he spoke about the fight to remain relevant in a growing online space.

　　"Boxed product has declined, yes, but online, digital downloads, and e-commerce are all on the rise," Fong said. "Publishers are forecasting growth. Customers are consuming gaming content in different ways now, from mobile to consoles, and the challenge is to continue to give customers what they want."

　　Fong also hinted that the Australian industry will look at tracking online sales, as well as brick and mortar sales, in the near future. He also went on to praise the Australian gaming community for the part it has played in the debate surrounding the introduction of an R18+ classification for video games in Australia.

　　"R18+ has been a big focus for the iGEA this year," Fong said. "It's a great example of the industry coming together and having one voice. The fact that the Australian Government had more respondents to the public consultation process than any other issue facing Australia is a great testament to the gaming community pulling together. It's important to have a consolidated approach. I think we're in a better position now than ever before on this issue: we have the support of the Gillard government, and while we still have to get consensus [from all states and territories], I'm hearing the right noises."

　　Check out the video below to see more of Fong's comments on the role of the iGEA and the Australian industry.

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