Yooka-Laylee creator Playtonic is getting quite a bit bigger, and Chinese conglomerate Tencent--an increasingly huge presence in the industry--now owns a minority stake in the company. It's all part of Playtonic's plans for continued growth and turning the Yooka-Laylee franchise into something big enough to warrant Happy Meal toys.

　　Under the agreement, Playtonic will still maintain complete creative control and will expand from one team to several, and will possibly open additional offices in new locations. Danny Spiteri, who previously worked at both Raw Fury and Team17, will serve as head of publishing.

　　You need a javascript enabled browser to watch videos.

　　Click To Unmute

　　Firearms Expert’s FAVORITE Weapons Of 2023

　　State Of Gaming Handhelds In 2023How Lies of P Cracked the Souls GenreLike a Dragon: Infinite Wealth - Official Ichiban Kasuga Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Chitose Fujinomiya Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Kazuma Kiryu Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Saeko Mukoda Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Eric Tomizawa Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Tianyou Zhao Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Seonhee Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Koichi Adachi Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Yu Nanba Character Spotlight Trailer

　　Share

　　LinkEmbed

　　Size:640 × 360480 × 270

　　Start at: End at: Autoplay Loop

　　Want us to remember this setting for all your devices?

　　Sign up or Sign in now!

　　Please use a html5 video capable browser to watch videos.

　　This video has an invalid file format.

　　00:00:00

　　HTML5

　　Auto HD High Low

　　Report a problem

　　Sorry, but you can't access this content!

Please enter your date of birth to view this video

　　By clicking 'enter', you agree to GameSpot's

　　Terms of Use and Privacy Policy

　　enter

　　Now Playing: 14 Minutes of Yooka-Laylee and the Impossible Lair Gameplay

　　Speaking to GamesIndustry.biz, managing director Gavin Price said that Playtonic has lofty ambitions for Yooka-Laylee.

　　"...we wanted to have an aspiration goal as well, which was to make Yooka-Laylee an IP that could appear on a major fast food chain's kids meal box," he said.

　　Price added that Tencent has reacted with confusion when he has asked them to approve certain ideas, suggesting he won't deal with micromanaging while planning future projects. Those projects won't all be 3D platformers like the first Yooka-Laylee, but the company's ambitions for the IP suggest there will almost certainly be another game in the series.

　　The sequel, Yooka-Laylee and the Impossible Lair, largely shifted to a sidescrolling perspective and received better reviews than the first game. The original--and its main characters--were heavily inspired by Rare's Banjo-Kazooie, which many of Playtonic's developers had worked on.