Microsoft’s Xbox One is one a roll and managed to outsell Sony’s PS4 for the third time in a row.

　　The Xbox One was the best selling console in the US in September, thereby beating other consoles, including Sony’s PS4. Microsoft’s console has been building momentum since past July, and has since then been the top selling console in the US. Not only was the Xbox One the top-selling machine in the US, the console also took September’s 1st spot in the UK according to GfK Entertainment UK.

　　Microsoft’s marketing head, Mike Nichols, provided Gamesbeat with a statement following September’s NPD data:

　　“Thanks to our fans, Xbox One was the best-selling console in September in the U.S. for the third month in a row according to NPD Group as well as the best-selling console in September in the U.K. according to GfK Entertainment UK. In addition, Xbox One was the only gen eight console to see year-over-year growth in September in the U.S., Australia, the U.K., and many other countries worldwide. This success was driven by our fans and their support for Xbox One S, which is the only console available this holiday with built-in UHD 4K Blu-ray, 4K video streaming and HDR for gaming and video. We received an incredible response to Forza Horizon 3, the No. 1 first-party title for September in the U.S., Australia, and U.K. according to NPD Group and GfK Entertainment UK. Global engagement on Xbox Live – the fastest, most reliable gaming network – continues to grow and the number of unique multiplayer users increased 57 percent year-over-year. With the blockbuster launch of Gears of War 4 for Xbox One and Windows 10 this week and the upcoming release of Clubs and Looking for Group on Xbox Live alongside the launches of Dead Rising 4, Battlefield 1, Call of Duty: Infinite Warfare, Dishonored 2, Final Fantasy XV, Titanfall 2, and Watch Dogs 2 in the coming months, Xbox is the best place to game this holiday.”

　　Although Sony released their PS4 Slim, it wasn’t enough slow down the Xbox One’s momentum. Strong Xbox One sales were carried by the introduction of the Xbox One S, and price cuts on the original Xbox One console.