I was as surprised as anyone when I heard that Facebook acquired Oculus VR, the company behind the Oculus Rift virtual reality headset. Oculus VR has repeatedly positioned its device as a gaming platform, and outside of supporting social games made by developers like Zynga, Facebook has relatively little experience in gaming at large. This, coupled with the fact that a lot of people dislike some of Facebook's practices, has left a lot of people confused and dismayed by the announcement.
Regardless of Facebook's privacy-related controversies, I think this acquisition is a clear boon for VR's biggest proponents, not a threat. Here’s why.
“The partnership accelerates our vision, allows us to execute on some of our most creative ideas and take risks that were otherwise impossible. Most importantly, it means a better Oculus Rift with fewer compromises even faster than we anticipated.”
So, with more working capital, Oculus VR will improve the Rift faster than it could have before and bring it to market sooner than they previously envisioned? Makes sense. So far so good.
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The association with a company like Facebook, whose proliferation of users is admirable, will expose Oculus VR and the Rift to a wider audience. With more people interested in VR, there’s a greater chance that game publishers will take VR seriously, and the medium will grow faster than it otherwise would have.
Though Zuckerberg made it clear that VR can serve Facebook’s business outside of gaming, he also said that Oculus VR was valuated at $2 billion “solely” for its gaming business alone, and that it is the “clearest opportunity” for the device. Time, Facebook money, and its belief in VR gaming equals a brighter future for the medium.
...with more working capital, Oculus VR will improve the Rift faster than it could have before...
If Facebook throws more money at research and development, if it isn’t in a rush to turn a profit on VR, and it respects the Rift’s value as a gaming platform, why should this acquisition negatively impact the future of VR gaming? We know that the Rift will also be leveraged for non-gaming purposes that tie into Facebook’s advertising network, but that doesn’t mean gaming will as well.
Not everyone is convinced. Mojang pulled out of a potential deal to bring Minecraft to the Rift due to owner Markus Persson’s feelings that “Facebook creeps me out.” But, who says VR gaming will be threatened just because a service-based company with a social focus is involved? I’m optimistic that Facebook will help legitimize VR as a future gaming medium, and that Oculus VR will benefit as a result of time and further investments.
What do you think? Will VR gaming benefit or suffer from Facebook’s involvement?