E3 press conferences can sometimes be more exciting than the show itself. While all the focus is on the press events of Microsoft, Nintendo, and Sony, several third-party publishers also hold conferences where they reveal their wares for the expo.
Activision, based in nearby Santa Monica, held their E3 event on Monday morning in the Marriot hotel in downtown Los Angeles.
This short video will give you an idea of what went on before the conference, and the process journalists and other media go through before getting to see all the new games, including the convenience of sleeping and working in the same building.
Note: everything that happened inside the conference is embargoed until Wednesday, check back later this week for information on Activision's games.
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