You might have heard about the PC Gaming Alliance, announced in 2008 during that year's Game Developers Conference (GDC). It's a non-profit organization composed of companies interested in advancing and promoting the PC gaming platform, though its name was changed to Open Gaming Alliance last year and its scope expanded to include tablets.

　　Yesterday, Ubisoft announced to have joined the Open Gaming Alliance mostly because PC gamers are important to the company and they intend to improve the relationship with them. Ubisoft's consumer and marketing director Sandrine Caloiaro said:

　　PC gamers are important to Ubisoft, and we’re committed to better understanding and addressing their needs and to continually improving our relationship with them. By joining the OGA, we’re able to glean gamer insights from their research, learn from best practices in our industry, and contribute to the group’s upcoming initiatives.

　　Wanda Meloni, Executive Director of the Open Gaming Alliance, added:

　　Whether Assassin’s Creed Syndicate, Rainbow 6 Siege or one of the many other big games in its portfolio, Ubisoft brings quality entertainment experiences to gamers. It’s a thought-leader that spans every genre, platform and emerging technology within the industry. Joining the OGA demonstrates Ubisoft’s determination to reaching even more players and to partnering with our other members to better our industry.

　　This is particularly relevant because last year some Ubisoft games such as Assassin's Creed Unity were heavily criticized for their performance issues and bugs on PC. Let's hope that in the long run, this new partnership with the OGA will help Ubisoft avoid such pitfalls; at any rate, we'll know soon enough if this new wave of games will be well optimized or not, with Assassin's Creed Syndicate scheduled for November, Rainbow Six: Siege for December and Far Cry: Primal for February.

　　In related news, the Ubisoft Club was revealed yesterday, allowing UPlay users to earn points and collect rewards. Find out all the details in our story.