This year has proven itself to be the biggest boom in video games since the peak of the 16-bit days. Toys R Us announced today that strong sales of video games, action figures and outdoor playsets helped to push the company's profits up 15 percent in the second quarter.
Toys R Us CEO Michael Goldstein stated, "These sales gains are attributable to the continued strength of the video game business as well as strong sales of action figures, plush and outdoor playsets. In addition, the virtual pet craze spurred by Tamagotchi has further increased customer traffic in our stores."
The company earned US$36.7 million, for the three-month period ended Aug. 2, compared to $27.1 million for the same period a year ago. For the first six months of the year, earnings total $66.1 million, up from $11.2 million during the same period a year ago.