Sony Computer Entertainment America announced Thursday that it's teaming up with Pepsi-Cola and Post Cereals for two nationwide promotional campaigns featuring PlayStation games and characters. The promotions are part of SCEA's US$100 million marketing campaign to promote the system and its game library.

　　Pepsi beverages will feature PlayStation characters on their packaging, including Final Fantasy VII, NCAA Game Breaker '98, and Jet Moto 2. In addition, Sony and Pepsi are sending 5,000 interactive kiosks nationwide so people can check out PlayStation games as they shop. Titles slated to appear on the kiosks are Final Fantasy VII, Jet Moto 2 and NCAA GameBreaker '98.

　　Post Cereals will feature Crash Bandicoot on more than 33 million boxes of Golden Crisp, Alpha-Bits, Marshmallow Alpha-Bits, Fruity and Cocoa Pebbles, Waffle Crisp, Honeycomb, and Frosted Shredded Wheat. Each box has a coupon inside good for US$5 off the original Crash or Crash 2.

　　These promotions are also backed up by two others - a PlayStation truck will make appearances at sporting events, concerts, and festivals, and the Ultimate PlayStation Video Game Search gives kids a chance to win a $10,000 savings bond. Kids eight and under will be asked to draw their dream PlayStation game, and kids ages nine through 17 will be asked to describe their dream PlayStation game in 25 words or less. The Ultimate Video Game Search is touring malls across the country.