Showtime on Wednesday announced its own standalone Internet TV service to rival HBO Now. Simply called Showtime, the service is set to launch in July, offering subscribers all-you-can-watch access to the network's library for $11/month. That compares to $15/month for HBO Now.

　　Showtime's standalone service will be available at launch exclusively for Apple devices such as Apple TV, iPad, and iPhone. The service will also work on PC once you've confirmed your subscription. In addition, a 30-day free trial will be available.

　　While it doesn't have Game of Thrones or True Detective, Showtime does boast some celebrated programming, including Homeland, Masters of Sex, Ray Donovan, and Shameless, among others. Subscribers will also have access to Showtime's complete back catalog, including Weeds and Californication.

　　Previously, you needed to have a traditional cable subscription to access Showtime content.

　　There was no mention of Showtime's new standalone service coming to consoles like the Xbox One or PlayStation 4. But those platforms have their own streaming TV solutions in the form of Sling TV and PlayStation Vue, respectively.

　　GameSpot parent company CBS also owns Showtime.