Update: The 1,000 tickets available for $150 have sold out, leaving only tickets at the $250 standard price still available.

　　Original Story: After announcing public ticket availability last week, the Entertainment Software Association today opened sales for E3 2017 passes. Today only (February 13), the first 1,000 tickets are priced at $150 for a three-day pass. After that, the cost goes up to $250, so if you're interested, you may want to act quickly.

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　　Now Playing: E3 Public Ticket Sales Trailer

　　There is an allotment of 15,000 tickets available to consumers. Go to this website to register as an attendee and purchase tickets.

　　E3 2017 runs June 13-15, though those are only the the days the show floor is open. We're expecting media briefings to start on Sunday, June 11, and continue in the days after.

　　Tickets provide access to the show floor, panel discussions, and other events from Tuesday through Thursday of E3 week. Full details on all the ticket benefits and other elements of E3's new public plans will be announced in the coming weeks.

　　For lots more on the ESA's decision to open ticket sales to the public, read GameSpot's interview with ESA's senior VP of communications, Rich Taylor.

　　Electronic Arts is the only big-name developer to have announced its E3 2017 plans so far. As it did last year, the company is hosting its own EA Play event outside of E3 itself.