Sony's latest console has just started its sixth year in the marketplace, and as the price continues to drop, it becomes more accessible to larger chunks of the market. To make sure the PlayStation 3 completes a decade-long life cycle like its predecessors, Sony is looking to make sure offerings are in place for a wider market.

　　You know… for kids! Speaking with the Official PlayStation Magazine UK, Sony Computer Entertainment Europe CEO Jim Ryan addressed the future approach to expanding the PS3's market growth potential. Ryan said that the bulk of original PlayStation and PlayStation 2 systems sold at or below the £129 price point, suggesting the PS3--currently £199--has a long life left.

　　"I think you'll see us taking the console more towards a slightly younger demographic," Ryan said. "More family market. The core gamer will absolutely not be neglected. There's going to be tons of great stuff for the core gamer but from our own studio, third parties there's some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS2 but haven't yet got to on PS3.”

　　Sony's foray into motion controls, the Move, launched last year and has seen integration and support in titles targeted at various demographics, including the aforementioned younger group. The latest Move-only game out of Sony is the family-friendly Medieval Moves: Deadmund's Quest.

　　You need a javascript enabled browser to watch videos.

　　Click To Unmute

　　Medieval Moves: Deadmund's Quest Storm-the-Castle Gameplay Video

　　Resident Evil 4 Is A Perfect Remake

　　How Alan Wake II Made Me Face My Fear of Horror GamesGameSpot's Top 10 Games of 2023Thompson: The Pop Culture Icon’s Strange Legacy - LoadoutFirearms Expert’s FAVORITE Weapons Of 2023State Of Gaming Handhelds In 2023Like a Dragon: Infinite Wealth - Official Ichiban Kasuga Character Spotlight TrailerHow Lies of P Cracked the Souls GenreLike a Dragon: Infinite Wealth - Official Saeko Mukoda Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Chitose Fujinomiya Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Eric Tomizawa Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Kazuma Kiryu Character Spotlight Trailer

　　Share

　　LinkEmbed

　　Size:640 × 360480 × 270

　　Start at: End at: Autoplay Loop

　　Want us to remember this setting for all your devices?

　　Sign up or Sign in now!

　　Please use a html5 video capable browser to watch videos.

　　This video has an invalid file format.

　　00:00:00

　　HTML5

　　Auto HD High Low

　　Report a problem

　　Sorry, but you can't access this content!

Please enter your date of birth to view this video

　　By clicking 'enter', you agree to GameSpot's

　　Terms of Use and Privacy Policy

　　enter