This year's Academy Awards will allow fans to vote for their favorite movies for a chance for them to be recognized at the ceremony in March. Starting today on Twitter, members can use the hashtag #OscarsFanFavorite to bring awareness to their favorite 2021 film, even if it wasn't officially nominated.

　　The movie that gets the most votes by March 3 will be honored during the Academy Awards broadcast on March 27. Additionally, three Twitter users will get selected for an all-expenses paid trip to Los Angeles to present one of the awards for next year's Oscars in 2023. Users can vote up to 20 times per day. Voting is also available through the Academy Awards website.

　　Make movie history this year with #OscarsFanFavorite and #OscarsCheerMoment.

　　Head to https://t.co/HjaTjZfexf for more information. pic.twitter.com/GCPtespLqP

　　— The Academy (@TheAcademy) February 14, 2022

　　Vote for your to favorite movie of 2021 for a chance to win a trip to the 95th #Oscars in 2023.

　　Vote up to 20 times per day until 3/3 by tweeting your movie pick with #OscarsFanFavorite & #Sweepstakes or by visiting https://t.co/HjaTjZfexf. pic.twitter.com/rsu45WkxXh

　　— The Academy (@TheAcademy) February 14, 2022

　　Academy of Motion Picture Arts and Sciences VP Meryl Johnson told The Hollywood Reporter that this campaign is an attempt to reach more people and get them excited about the Oscars. Ratings for the show have been falling lately. 2021's show was the least-watched in the history of the prestigious event.

　　In 2019, the Academy created a Most Popular Film category, but the organization scrapped plans for it after Academy members spoke out against it. Notably, this social media promotion is not an official Oscars category but it might help movies like Spider-Man: No Way Home, which didn't get any Oscar nominations, be a part of the Academy Awards next month.

　　The Academy also announced an "Oscars Cheer Moment" promotion whereby fans can vote for their favorite moments in Oscar-nominated movies, with the winning scenes being shown during the broadcast.

　　The Power of the Dog leads the 94th Academy Awards with nine nominations, including Best Picture, Best Director for Jane Campion. The other nine movies nominated for Best Picture are Coda, Don't Look Up, Drive My Car, Dune, King Richard, Licorice Pizza, Nightmare Alley, and West Side Story.

　　For more, check out all the categories and nominees for the 94th Academy Awards.