Nintendo has reached out to original Wii owners to inform them that the Wii U is "not just an upgrade." The Mario maker has dispatched a message through the Wii system explaining why consumers should upgrade to the HD console.

　　"It's time to discover Wii U," the message reads (via Kotaku). "Wii U is an all-new home console from Nintendo. It's not just an upgrade--it's an entirely new system that will change the way you and your family experience games and entertainment."

　　Wii U sales have struggled, in part due to marketing efforts falling short, according to Nintendo. Mario and Zelda creator Shigeru Miyamoto said in March that communicating the novelty of the Wii U relative to the Wii has been a challenge.

　　"I think Wii U certainly has a little bit more of a challenge because it doesn't have that 'looking-fun' element to it," Miyamoto said at the time. "But I think that as people bring it into the living room and begin to play it, particularly when you experience with five people, you really do get a sense for how fun Wii U is."

　　Nintendo president Satoru Iwata last month laid out a plan to make the Wii U profitable. It includes releasing "key" first-party titles on a regular basis beginning in the second half of 2013, increase efforts to communicate the uniqueness of Wii U, and reduce manufacturing costs.

　　Worldwide Wii U sales currently stand at 3.45 million units. Nintendo hopes to sell 9 million systems by the end of March 2014.

　　You need a javascript enabled browser to watch videos.

　　Click To Unmute

　　Yoshi's Land debut Gameplay

　　How Alan Wake II Made Me Face My Fear of Horror Games

　　GameSpot's Top 10 Games of 2023Thompson: The Pop Culture Icon’s Strange Legacy - LoadoutFirearms Expert’s FAVORITE Weapons Of 2023State Of Gaming Handhelds In 2023How Lies of P Cracked the Souls GenreLike a Dragon: Infinite Wealth - Official Ichiban Kasuga Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Saeko Mukoda Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Chitose Fujinomiya Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Eric Tomizawa Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Kazuma Kiryu Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Yu Nanba Character Spotlight Trailer

　　Share

　　LinkEmbed

　　Size:640 × 360480 × 270

　　Start at: End at: Autoplay Loop

　　Want us to remember this setting for all your devices?

　　Sign up or Sign in now!

　　Please use a html5 video capable browser to watch videos.

　　This video has an invalid file format.

　　00:00:00

　　HTML5

　　Auto HD High Low

　　Report a problem

　　Sorry, but you can't access this content!

Please enter your date of birth to view this video

　　By clicking 'enter', you agree to GameSpot's

　　Terms of Use and Privacy Policy

　　enter