Nintendo and Kellogg's Foods have united to launch a Pokemon marketing blitz, entitled "Be the Ultimate Pokemon Master," this summer, and will be putting the faces of Pikachu and his friends on 11 different Kellogg's brands. The marketing promotion hopes to take advantage of the "gotta catch 'em all" intensity of the Pokemon phenomenon by issuing limited-edition Pokemon paraphenelia. The promotion will cross over with the summer film "Pokemon: The Movie 2000."

　　Responsible for the blitzkrieg marketing of the animated features are Kevin Smith, vice president of marketing services for Kellogg's USA, and Gail Tilden, vice president of production acquisition and development for Nintendo of America.

　　"Through our integrated marketing campaign, Kellogg is helping retailers ride the tidal wave of Pokemon popularity with millions of kids across the country," said Smith.

　　"Pokemon is a family-oriented franchise, and Nintendo is pleased to welcome Kellogg's to the Pokemon team. As Poke-mania expands to children and families around the globe this year, we're thrilled to partner up with a world-class brand," Tilden added.

　　Fans who log on to www.ultimatepokemonmaster.com after June 15th can enter contests to win Hasbro toys. Look for swarms of children gorging themselves on Pokemon-marketed Nutri-Grain Bars, Pop Tarts, Eggos, Rice Krispies, Froot Loops, and even a new Pokemon-based cereal later this summer.