Publisher Play It has today announced the launch of a new range of budget-priced PlayStation 2 games in Europe. Four games priced at £9.99 ($16.49) are already available in the new Play It range in the UK, and at least another 15 are currently scheduled for release before the end of the year.

　　"The Play It range is a radical concept for modern console owners," said Mark Cale, president, Play It. "Whilst lower-priced or republished titles have been around on the PlayStation 2 for some time, no range has been able to offer original, never-seen-before titles for such an ambitious price. Indeed, most budget labels are offering regurgitated games at, on average, twice the price of the Play It games. We're confident our titles will prove to be a hit with games players."

　　Play It games already on sale in the UK include Road Trip Adventure, Play It Pinball, Cel Damage Overdrive, and Seek and Destroy. Further games scheduled for release on the Play It label include the following:

　　Motorsiege: Warriors of Prime Time - July

　　Play It Chess - July

　　World International Pool Championship - July

　　High Speed Extreme Street Racer - July

　　Play It Casino - July

　　1945 & 1949 Arcade - August

　　Blocks - August

　　International Karate - August

　　Constructor - September

　　Play It Golf - September

　　Putty Squad - September

　　Dinosaur Hunter - October

　　Mob Rule - November

　　"The Play It range comprises completely original titles, plus PlayStation 2 versions of some of gaming's fondly remembered titles," Cale said. "We're aiming to appeal to all PlayStation 2 owners, not just families or hard-core gamers."

　　We'll bring you more information on all of Play It's budget-priced games as soon as it becomes available.