EA Sports has announced NBA Live 19 will be fronted by Joel Embiid of the Philadelphia 76ers. While Embiid isn’t as big a star as NBA 2K19 cover athlete LeBron James, he had a breakout 2017-18 season, leading the 76ers to the playoffs, competing in the NBA All-Star Game, and earning a Defensive Player of the Year nomination. An up-and-comer like Embiid is, arguably, the perfect choice for NBA Live as it attempts to upset the more popular, established NBA 2K franchise.

　　Introducing the new face of NBA LIVE, @JoelEmbiid in The ONE Edition.

　　Available September 7th #NBALIVE19 pic.twitter.com/Z2TGZDDLBl

　　— EA SPORTS NBA LIVE (@EASPORTSNBA) June 26, 2018

　　Embiid certainly seems happy to be NBA Live 19’s cover guy…

　　“It’s great, it’s amazing. I’m thankful for this opportunity, especially as a basketball player. You work so hard because you have goals in life, you want to be in the Hall of Fame but also, being on the cover of a video game [like NBA Live 19] is something I’ve always dreamed of and I’m happy to be in this position.”

　　NBA Live 19 was announced at EA Play Live E3 press conference. Much like last year, the game features The One career mode, which lets players choose to focus on dominating the big leagues or the streets. You can check out a trailer and rundown, below.

　　In NBA Live 19, you can become The One and embark on a dynamic career that gives you the opportunity to create your legacy on The Streets and in The League. When you’re not furthering your own professional career, Build Your Squad and challenge other squads to prove your dominance on the court.

　　The One

　　In NBA Live 19, you’re one of a kind. With a unique skillset led by Playstyles and the all-new Icon Progression system, you can move, shoot, and score just like your favorite NBA players.

　　The League - Just like NBA stars, work your way to get drafted by an NBA team. Ball out to earn your contract, pick up sponsors, score cool gear, and train like the best to be the best. As you put up results on the court, showcase your unique highlights each and every night and tell your own personal story to the world. Don’t forget to catch your own highlights on ESPN after games, too!The Streets - Take advantage of the opportunity to play in The Streets World Tour on top streetball courts across the globe. With different rules, courts, and players, the challenges never end – and neither do the rewards. The stakes are high, and you’ll have the entire social media world watching. Don’t forget about Live Events either, including the return of Livestrike, which gives you the chance to win exclusive, rare sneakers and threads. But that’s not all. Play something new every day by yourself or with friends as the game evolves.NBA Live 19 hits the court on Xbox One and PS4 on September 7.