Codemasters has announced that it has secured global licensing rights for MTV Music Generator and will be bringing the software to the PlayStation 2 in 2001. The branding relationship spills over into marketing opportunities on the MTV worldwide networks.
"MTV is one of the world's strongest brands. As a license, it embodies music entertainment, and using it as a headline property in the US last year, the product became a tremendous success," said Jeremy Webster, Codemasters' business affairs manager. "As our award-winning music software is enhanced to take advantage of the power offered by the PlayStation 2's hardware, the use of the MTV brand will be a major strength in our global marketing for MTV Music Generator."
MTV Music Generator for the PlayStation 2 is being developed by Jester Interactive, the same development house behind the PlayStation version.
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