The definition of ownership is "morphing," Xbox boss Phil Spencer told GameSpot today in response to a question asking if consumers truly own the 0s and 1s that make up the digital experiences they partake in.

　　"I do think the idea of ownership is morphing," Spencer said. "I think it's morphing in a way that gives the consumer more ability with the content that they have."

　　One example Spencer pointed out was the ability for up to 10 family members to log in and play Xbox One games wherever they are.

　　"The definitions of some of these components do change as the technology enables new functionality," he added.

　　The Xbox One launches in November for $499, a full $100 above competitor Sony's PlayStation 4, which will launch later this year for $399.

　　You need a javascript enabled browser to watch videos.

　　Click To Unmute

　　E3 On The Front Line - Console Wars: Xbox One vs PS4

　　How Alan Wake II Made Me Face My Fear of Horror Games

　　GameSpot's Top 10 Games of 2023Thompson: The Pop Culture Icon’s Strange Legacy - LoadoutFirearms Expert’s FAVORITE Weapons Of 2023State Of Gaming Handhelds In 2023How Lies of P Cracked the Souls GenrePlaying Mortal Kombat with Guitars - On the Front Line SXSW 2016Bloody Combat Builds Empires in Aztez - On the Front Line SXSW 2016Lunar Mysteries Abound in Deliver Us The Moon - On the Front Line SXSW 2016A Tim Burton-inspired Journey Into Hell - On the Front Line SXSW 2016Sleek Simplicity Breeds Deadly Complexity in Inversus - On the Front Line SXSW 2016You've Never Ruled a Realm Like Kingdom's Before - On the Front Line SXSW 2016

　　Share

　　LinkEmbed

　　Size:640 × 360480 × 270

　　Start at: End at: Autoplay Loop

　　Want us to remember this setting for all your devices?

　　Sign up or Sign in now!

　　Please use a html5 video capable browser to watch videos.

　　This video has an invalid file format.

　　00:00:00

　　HTML5

　　Auto HD High Low

　　Report a problem

　　Sorry, but you can't access this content!

Please enter your date of birth to view this video

　　By clicking 'enter', you agree to GameSpot's

　　Terms of Use and Privacy Policy

　　enter