Microsoft and the Sobe beverage company have announced a promotional campaign that includes a sweepstakes and a countrywide bus tour. Interested parties can enter the Xbox/Sobe sweepstakes, where they can win such prizes as a Cannondale mountain bike, a Sobe Headshok gear package, a Camelback hydration system, an MP3 player, and an Xbox hooded sweatshirt. In addition, Microsoft and Sobe will cosponsor the so-called Love Bus Tour. The bus tour will let consumers from locations throughout the US get an early glimpse of the upcoming Xbox games and accessories.
For more information on the Xbox/Sobe promotions, check out the dedicated Web site.