The MI6 Game Marketing Conference in San Francisco closed out its inaugural event last night with an awards show that had prizes for just about anyone and everyone who showed up.

　　Judged by industry peers, according to the producers, marketers from both inside and outside the game industry were honored.

　　The awards were handed out by The Association of Electronic Interactive Marketers, a new organization that seeks to recognize marketers who are promoting games to both endemic and nonendemic consumers and also the brands that use games as vehicles to advertise their own wares.

　　The organization hosted a conference of keynotes, presentations, and panels this week in San Francisco and recently named Microsoft corporate vice president Peter Moore to the position of chairman.

　　Below is a list of awards handed out at last night's award ceremony.

　　Branding/Image

　　Gold - Casanova Pendrill Publicidad, Xbox 360 US Hispanic Market

　　Silver - McCann-Erickson, Joy

　　Product Television Ad

　　Gold - Activision, Madagascar

　　Silver - The Ant Farm, Lego Star Wars "Prophecy"

　　Product Campaign Using Multiple Media

　　Gold - Ubisoft, Prince of Persia: The Two Thrones multimedia campaign

　　Silver - The Ant Farm, Lego Star Wars

　　Product Launch Campaign

　　Gold - SCEA, PSP Launch Campaign

　　Silver - Mullen, GameTap integrated launch campaign

　　Product Promotion Trailer

　　Gold - RDA International, CivAnon E3 Trailer/CivAnon

　　Silver - The Ant Farm/Activision, Call of Duty 2 launch trailer

　　Consumer Print Ad

　　Gold - Ubisoft, Prince of Persia: The Two Thrones interactive print ad

　　Silver - Ubisoft, Tom Clancy's Splinter Cell Chaos Theory print ad

　　Consumer Print Ad Campaign

　　Gold - Mullen, GameTap launch print campaign

　　Silver - Trailer Park Agency/Activision, Tony Hawk's American Wasteland print campaign

　　Trade Print Ad

　　Gold - Casanova Pendrill Publicidad, Xbox 360 US Hispanic print/spot

　　Silver - EA Mobile, Doom RPG

　　Online Advertising

　　Gold - Microsoft, PGR3 "Skidmarks" banner AKQA

　　Silver - Mullen, GameTap Turntable online advertising

　　Copywriting - Text

　　Gold - Ubisoft, America's Army: Rise of a Soldier print ad

　　Silver - Ubisoft, Peter Jackson's King Kong: The Official Game of the Movie print ad

　　Copywriting - Video

　　Gold - The Ant Farm, Lego Star Wars "Prophecy"

　　Silver - The Ant Farm/Activision, Shrek Superslam

　　Editing

　　Gold - The Ant Farm/Activision, Quake 4 E3 trailer

　　Silver - Secret Weapon Marketing, "Justice" GUN editorial

　　Directing

　　Gold - The Ant Farm, True Crime: New York City launch trailer

　　Silver - McCann-Erickson/72 and Sunny, Jump Rope

　　Sound Design

　　Gold - McCann-Erickson/72 and Sunny, Water Balloons

　　Product Web Site

　　Gold - Microsoft, PGR3 Product Web site - AKQA

　　Silver - Zugara and SCEA, SOCOM 3: U.S. Navy SEALs official game site

　　e-Newsletter/e-Mail Campaign

　　Gold - Blizzard Entertainment, World of Warcraft e-newsletter

　　Promotional Item

　　Gold - Foundation 9 Entertainment, Death, Jr. Coffin Case promotion

　　Silver - Trailer Park Agency/Activision, GUN branded "Severed Ear"

　　Sales Presentation External (Single Product) - Video

　　Silver - The Ant Farm, Ultimate Spider-Man sales video

　　Product Packaging

　　Gold - Microsoft/BLT, Perfect Dark Zero

　　Silver - Trailer Park Agency/Activision, Tony Hawk's American Wasteland Collector's Edition

　　Retail Buyers Kit

　　Gold - Activision, Ultimate Spider-Man retail preawareness mailing

　　In-Store Product Promotion

　　Gold - Design Phase, Xbox Circuit City inline section

　　Silver - Activision, GameStop, True Crime/GUN products of the month

　　Standee/Shipper Display

　　Gold - Black Cat Productions, Age of Empires 3 floor display

　　Silver - Design Phase, Xbox 360 glorifier program

　　End Cap Display

　　Gold - Design Phase, Xbox 360 Best Buy end cap

　　Over-All POP Display

　　Gold - Black Cat Productions, Project Gotham Racing 3 standee

　　Silver - Trailer Park, 50 Cent: Bulletproof standee

　　Buzz Items

　　Gold - Black Cat Productions, Age of Empires 3 counter display

　　Silver - Design Phase, Xbox 360 illuminated sign

　　E3 Trade Show Booth

　　Gold - Microsoft, Purepartner by Design

　　PR Piece

　　Gold - Activision, Tony Hawk Secret Skatepark Tour

　　Silver - Mullen, GameTap presents Download Festival '05

　　PR Campaign

　　Gold - Midway, Blitz: The League

　　Silver - Ubisoft, Peter Jackson's King Kong: The Official Game of the Movie

　　Most Innovative Marketing Strategy

　　Gold - Mullen, GameTap "Power Up" viral campaign

　　Silver - Freestyle Interactive, Oranges viral marketing program for The Godfather: The Game

　　CRM Consumer Relationship Marketing

　　Gold - Ubisoft, Prince of Persia: The Two Thrones - Swordsmen fan program

　　Silver - Petra Consulting Group/Electronic Arts, Battlefield Customer Needs e-mail

　　Art Direction & Design: Television Ad

　　Gold - The Ant Farm, Age of Empires in-theater

　　Silver - Casanova Pendrill Publicidad, Xbox 360 "Online World" US Hispanic

　　Art Direction & Design: Television Ad Campaign

　　Gold - SCEA, PSP Animation Campaign 4

　　Silver - McCann-Erickson/72 and Sunny, Xbox 360

　　Art Direction & Design: Product Promotion Trailer

　　Gold - Hammer Creative, Splinter Cell Chaos Theory--Chaos Is a Drop Away trailer

　　Silver - The Ant Farm, Tony Hawk American Wasteland nonbroadcast trailer

　　Art Direction & Design: Consumer Publication Ad

　　Gold - Petrol, Killer 7

　　Silver - Casanova Pendrill Publicidad, "Estadio Online" and "Equipo de Uno"

　　Art Direction & Design: Press Kit

　　Gold - Petrol, Sony launch kit

　　Silver - Petrol, The Getaway

　　Art Direction & Design: Poster

　　Gold - Trailer Park Agency/Activision, Tony Hawk's American Wasteland Transworld Skateboarding

　　Silver - Microsoft, Defending the Universe (Xbox) - JDK

　　Art Direction & Design: Logo

　　Gold - Petrol, 187 Ride or Die Logo

　　Silver - Ubisoft, Tom Clancy's Splinter Cell Chaos Theory product packaging - Special Edition

　　Art Direction & Design: Product Packaging

　　Silver - Microsoft/BLT, Perfect Dark Zero

　　Art Direction & Design: Web Site

　　Gold - Microsoft, Project Gotham Racing 3 product Web site - AKQA

　　Silver - Freestyle Interactive, My Black Valentine

　　Art Direction & Design: Online Advertising - Banners

　　Gold - Freestyle Interactive, Dolby "Storm"

　　Silver - Petrol, Pac Man World 3

　　Art Direction & Design: Online Advertising

　　Gold - Microsoft, Project Gotham Racing 3 "Skidmarks" banner - AKQA

　　Art Direction & Design: Display

　　Gold - Petrol, F.E.A.R. E3 booth graphic

　　Silver - Petrol, Dragon Quest VIII display

　　Student Marketing Project

　　Gold - Vancouver Film School, Sex and the Socket

　　Special Award Presentations

　　Rocket Award - Lin Leng of THQ for branding work on Company of Heroes

　　Hall of Fame Award - Will Wright, creator of The Sims and Spore

　　Retail Marketing Partner of the Year - Rick Vergara of Circuit City

　　Brand Marketing Partner of the Year - Frank Cooper III of Pepsi Co./Mountain Dew

　　Campaign of Distinction - Activision for Tony Hawk

　　Creative Excellence - Ubisoft

　　Landmark Award for Excellence in Consumer Branding - Sony Computer Entertainment

　　Technical Driver Award - Nvidia

　　Marketing Team of the Year - Xbox 360 Team, Microsoft

　　Founders Awards - G4's Dale Hopkins and Microsoft's Bill Nielsen