Viewers in many markets throughout the United States will not be able to turn to their local NBC station to watch Thursday night's 30 Rock reunion, the first new episode of the show in over seven years. More than half of the country's NBC affiliates won't show the one-hour reunion special, including station groups Gray Television, Hearst, Nexstar, Tegna, and Sinclair Broadcast Group.

　　According to a Vulture report, the objection of these affiliates is that the new special focuses too much on promoting Peacock, the streaming service NBC launched on Wednesday. The stations boycotting the special consider Peacock to be a competitor, and thus don't want to provide what amounts to free ad time to it.

　　You need a javascript enabled browser to watch videos.

　　Click To Unmute

　　Tears Of The Kingdom Is A Technological Marvel

　　Resident Evil 4 Is A Perfect RemakeHow Alan Wake II Made Me Face My Fear of Horror GamesGameSpot's Top 10 Games of 2023Thompson: The Pop Culture Icon’s Strange Legacy - LoadoutFirearms Expert’s FAVORITE Weapons Of 2023State Of Gaming Handhelds In 2023Like a Dragon: Infinite Wealth - Official Ichiban Kasuga Character Spotlight TrailerHow Lies of P Cracked the Souls GenreLike a Dragon: Infinite Wealth - Official Chitose Fujinomiya Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Eric Tomizawa Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Kazuma Kiryu Character Spotlight Trailer

　　Share

　　LinkEmbed

　　Size:640 × 360480 × 270

　　Start at: End at: Autoplay Loop

　　Want us to remember this setting for all your devices?

　　Sign up or Sign in now!

　　Please use a html5 video capable browser to watch videos.

　　This video has an invalid file format.

　　00:00:00

　　HTML5

　　Auto HD High Low

　　Report a problem

　　Sorry, but you can't access this content!

Please enter your date of birth to view this video

　　By clicking 'enter', you agree to GameSpot's

　　Terms of Use and Privacy Policy

　　enter

　　Now Playing: Best Shows And Movies To Stream For June 2020 - Netflix, HBO Max, Hulu, Disney+, Shudder

　　Featuring bits from original cast members Tina Fey, Alec Baldwin, Tracy Morgan, Jane Krakowski, and Jack McBrayer filmed remotely during the coronavirus pandemic, the 30 Rock special will also serve to promote NBC's upcoming slate of programming. The special was produced by NBCUniversal’s marketing department. 30 Rock itself has a curious history with advertisers; as Variety reminds us, on numerous occasions, the show would feature product placement that often poked fun at sponsors or otherwise called attention to the paid nature of the content.

　　GameSpot Newsletters

　　Get the latest gaming news, reviews, and deals sent to your inbox, FREE!

　　Sign Up

　　Sign Up

　　By signing up to receive newsletters, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.

　　Thanks for signing up

　　The special is still set to air in major markets such as New York City and Los Angeles where NBC owns its own stations, as well as other markets comprising of around 40% of the country. A rebroadcast on Friday will also see the special aired on the USA Network, Bravo, E!, Oxygen, SYFY, and CNBC--and yes, it will be available to stream on Peacock.