HBO Max's new ad-supported tier is now available, allowing users to watch the company's vast catalog of TV shows and movies for $5 less, but with ads. The ad-supported tier caps streaming quality at 1080p and it does not include access to new same-day Warner Bros. movie releases, in case that matters to you.
The ad-supported tier costs $10/month, which compares to $15/month for no ads. You can also subscribe to the ad-supported tier for $100/year or $150/year for no ads.
HBO Max boss Andy Forssell said in a statement that the new ad-supported tier should help the streaming service reach a wider audience, because price is a major motivator.
"We've worked hard to create an elegant, tasteful ad experience that is respectful of great storytelling for those users who choose it, and which we're confident will deliver for our advertising partners as well," Forssell said.
There will be no more than four minutes of commercials per hour, HBO said in its press release, adding that it is committed to offering the "lowest commercial ad load in the streaming industry."
The streaming company added that there won't be any ads for HBO-specific programming. Looking ahead, HBO said users can expect to see "greater personalization" in ads, presumably tailored around what they are watching.
The content is the same between the ad-support and full-price versions of HBO Max, but there is a key difference between the offerings. If you're watching on the ad-supported tier, you cannot download content to watch offline, while streaming quality is capped at 1080p.
Additionally, new Warner Bros. movies that premiere on HBO Max as part of the film studio's 2021 strategy are not available on the ad-supported tier.
Like Netflix, Hulu, and others, HBO Max is refreshed monthly with more content. In June, all eight Harry Potter movies were added, while Lin-Manuel Miranda's In The Heights premieres June 11. Check out the full HBO Max rundown for June 2021 here.