Hasbro's philosophy has always seemed to include the word "dominate." Today, the company appears to be ready to dominate the NASCAR circuit, as Hasbro Sports has signed multiyear deals with 29 of NASCAR's best drivers. The drivers will be featured in multiple games on various platforms over the next few years. The first games to feature the drivers will be released next year.
The 29 drivers signed to the deal are: John Andretti, Johnny Benson, Jeff Burton, Ward Burton, Dale Earnhardt, Dale Earnhardt Jr., Bill Elliott, Jeff Gordon, Bobby Hamilton, Ernie Irvan, Kenny Irwin, Dale Jarrett, Chad Little, Bobby Labonte, Terry Labonte, Kevin Lepage, Sterling Marlin, Mark Martin, Jeremy Mayfield, Joe Nemechek, Steve Park, Richard Petty, Adam Petty, Kenny Schrader, Mike Skinner, Tony Stewart, Kenny Wallace, Rusty Wallace, and Michael Waltrip.
Earlier this year, Hasbro Sports signed a major agreement to build games with using the NASCAR license. Terms of the agreements between Hasbro Sports and the 29 drivers were not disclosed.
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