Hip Interactive today announced that it has been named as the exclusive supplier of all of Majesco's Game Boy Advance Video products across Canada. The technology, which takes the form of a standard GBA cartridge, will allow GBA owners to employ DVD-style controls as they watch episodes of cartoons, such as SpongeBob SquarePants, The Fairly Odd Parents, Yu-Gi-Oh!, Sonic X, and many more.

　　"We are excited that Majesco will be working with Hip to bring this new technology to the Canadian video game retail market," said Arindra Singh, president and CEO of Hip. "We will initially launch 100,000 video units, as the interest from retailers in this product has been strong. We look forward to a long and profitable relationship with Majesco."

　　"Hip has the strongest distribution and retail network across Canada and is the ideal partner to introduce our Game Boy Advance Video lineup to this marketplace," added Jesse Sutton, CEO of Majesco. "Our Game Boy Advance Video technology and lineup has been met with overwhelming enthusiasm at all levels, and we are excited about its launch this May."

　　For more information, you might like to check out the official GBA Video Web site.