APRIL FOOL - The GameSpot News team met in secret today with a representative of a brand-new development team, whose spin on the gaming industry is truly original.

　　"We want to introduce a game with great gameplay, without the actual gameplay or game," said the representative. "I mean, we all want a game that's immersive and addictive, where the gameplay is more important than the graphics. Sure, we could spend lots of time and money assembling a team of artists, programmers and playtesters, but we figured, why not cut through the mustard and get right to the point, right?"

　　The as-yet-unnamed game will be produced in its entirety by the startup, which itself is consists of no less than 20 middle- and upper-level managers from various other nongame-related companies. "Over the course of the following months, we foresee ourselves planning a grueling series of meetings to make radical decisions designed to bring our title to the next level of gaming. We want to create a product that's accessible to the widest possible demographic, yet exacting enough that achieving an expert level of play will take days, even weeks of paid subscription time." The representative continued, "We of course want to create a balanced environment, because we feel that unfair advantages or disadvantages can disrupt the proper functioning of the game-enginey mechanic-thing player...thingie."

　　Though the game's genre, storyline, system requirements, and platform remain undecided, the representative was quick to address a number of preliminary gameplay issues. "We definitely want to promote interaction between the interface and the user. For instance, at several points, the user will be prompted to shout out things like 'Gosh, this sure is immersive!' and '4am already? Boy, will my eyes ever be bleary tomorrow at work/school!'" The representative then went on to stress the importance of creating a distinctive look and style for the upcoming game. "We know that gamers out there are all jaded, and are waiting for the next biggest and brightest thing to really, you know, wow them. They're all like, 'yeah Mister Businessman, I've played all the big games, I got my nose and ear pierced, and I go snowboarding once a week, so you can't phase me.' But deep down inside, we know they want someone like us to come around and rock their world. They want something with real pizzazz, real flare that'll knock their socks off. They want...well, you know...attitude." The representative then punctuated her point by hunching her shoulders slightly and wiggling the middle and index fingers of both hands to make the "quotation mark" gesture.

　　The game's release date has not yet been set. However, the company's representative assured us that it would take the time to get it right. "Hey, Rome wasn't built in a day, right?" said the representative. "We want to give ourselves enough time to really explore all of our options. Besides, why wouldn't we take our time? We are getting paid by the hour, you know. Heh heh heh!"

　　She then added, "Did I say that last part out loud?"

　　Stay tuned to GameSpot News for further updates.